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2021 Rising Star Award Nominee: Nelsy Hoyos Rosas, Aroma Laundry Inc., Lynn, MA

Nelsy offers laundry, dry cleaning, alteration, and repairs at her pickup and delivery courier service, Aroma Laundry Inc. in Lynn, MA. She started her business after working for 12 years in various laundromat and dry-cleaning facilities.

Nelsy found CWE on the SBA website and attended various CWE courses in addition to working with our Eastern MA COVID Business Recovery Manager, Beth Ann Dahan. Aroma Laundry opened in August 2020 and currently has two full-time employees. Nelsy hopes to open a brick-and-mortar location by 2025. The pandemic gave Nelsy the opportunity to provide a service to help families stay home and prevent the spread, and she is thankful to CWE for help with developing a strategic plan and staying prepared.