2021 Rising Star Nominees: Jo & Huck Truesdell, TidePool Bookshop, Worcester, Mass.
With new and classic titles carefully selected and arranged to engage, inspire, and inform, Worcester, MA’s TidePool Bookshop provides a local, independent book-buying experience for all. Jo and Huck opened TidePool Bookshop after retiring in 2017 and noticing a lack of an independent bookstore in their community.
Jo and Huck initially came to CWE for a business planning workshop before returning to take workshops on accounting insurance and consult CWE for advice on pivoting to an online presence. TidePool Bookshop opened online in April, opened for browsing by appointment in August, and opened for regular afternoon hours in September. In an effort to ensure the health and safety of all during COVID times they opted not to hire any employees initially and have limited advertising thus far. They look forward to having a post-pandemic grand opening and hosting in-store events. Launched at the beginning of lockdown, TidePool Bookshop has been greatly affected by COVID, but CWE has provided practical and moral support along the way.