Sandy Lish
The Castle Group

Sandy Lish, principal and co-founder of The Castle Group, is responsible for the agency’s business development and strategic management, with particular emphasis on the PR division. Sandy works closely with her teams to provide a unique blend of service and results for clients such as Friendly’s, Virgin Money, Deloitte and MassArt. She also provides senior counsel on crisis and transition communications, and leads media and presentation workshops for senior executives.

Sandy was named the 2008 Women’s Business Enterprise Star by the Women’s Business Enterprise National Council. She has also won the Center for Women and Enterprise “Emerging Business Star” award, been named a Top 10 PR Specialist by Women’s Business each of the past six years, was recognized as a Boston Business Journal’s “40 Under 40” business leader, and has led Castle to win the Boston Business Journal “Best Places to Work” award twice. Additionally, under Sandy’s leadership, Castle Group teams have won numerous PR industry and business awards, for both client work and business acumen.

Sandy is a board member of the March of Dimes, the Green Education Foundation, the Center for Women and Enterprise, the WGBH Corporate Executive Council, the Greater Boston Chamber of Commerce Women’s Advisory Network, and the Progressive Business Leaders Network. A former director of the Public Relations Society of America, she now serves on the executive committee of the Public Relations Global Network. She lives in Walpole, Mass. with her husband, two children and Wheaten Terrier.

Why CWE? As a partner in a women-owned business, I have a firsthand understanding of the needs, challenges and opportunities women entrepreneurs face. CWE addresses them on so many levels—it would be hypocritical of me NOT to support CWE’s important mission! By supporting CWE—on the board, with marketing support, at the annual auction, on the Supplier Diversity Council, etc.—I am helping other women start and grow their businesses; for many of these women, entrepreneurship is the only road they can take to economic independence. As a value add, through the many touchpoints CWE offers, I can help my clients make valuable connections and can steer others toward reaching their business goals. Since the first day I became involved with CWE, 12 years ago, I have been blown away by the expertise and commitment of the staff and volunteers.  It is rewarding just to breathe the same air as these talented and motivated people!