Beth Sullivan, Snug Harbor Tile

Piecing Together a New Future

 Beth Sullivan, Snug Harbor Tile with sons at CWE event.

After a 20 year career in healthcare Beth Sullivan wanted  to be her own boss and spend more time with her family. Beth’s husband Mark worked in the construction industry; together they had renovated some houses. Mark saw the need for good tile materials in the South Shore area and suggested Beth open a store. She credits her husband for truly motivating, supporting, and encouraging her to make it happen.

Beth signed the lease for her business, Snug Harbor Tile, on April 1st, 1999. Customers flocked to her shop and the growth forced Beth to relocate twice  in two years.

Coping with the Unexpected

The business boomed until 2007 when the economic downturn affected her sales, and this coincided with the sudden passing of her husband. Beth felt she was sinking under these personal and economic challenges, and she was losing faith in herself as a businesswoman because she lacked formal training. In 2010 she was at a crossroads. Should she close the business? Move it? Go back to nursing? Sell the building?  


Snug Harbor Tile
159 Washington St.
Norwell, MA

The Life Preserver

Beth reached out to CWE and found the guidance she needed in a volunteer consultant and the Power-Up program where she created the business plan that would get Snug Harbor Tile back on track. After just the first class Beth said, “I feel like I’ve been thrown a life preserver.” She says the class “enabled me to do a fact-based assessment of my business,” pushing her to find the clarity she needed.

Since relocating in July 2010 Beth has enjoyed phenomenal sales. She says CWE “has not only given me the confidence to move my business, but the courage to commit to its future.” Instead of contemplating shutting her doors, Beth is instead once again looking for ways to take her business to new heights.