CWE Boards


Maria Abernethy

Board of Directors

Maria is a Director at Deloitte Services LP and has over 25 years of sales and marketing experience with a wide array of companies – from Internet upstarts to telecommunications providers to financial services firms and investment houses. She is highly experienced in anticipating shifting customer needs and market conditions, building brands and identifying promising new service opportunities.

She currently leads marketing for Deloitte Tax LLP nationally, responsible for driving eminence, brand and relationships. Prior to this role, Maria lead marketing efforts for Deloitte Financial Advisory Services LLP, where she developed a distinctive brand within a highly fragmented market, create a marketing strategy that helped drive year-over-year, double digit growth and for two consecutive years her team was the Diamond Award recipient from ITSMA for “Driving Business Through Thoughtware” in their annual Marketing Excellence awards program.

Previously, she served four years as vice president of sales and marketing for a leading national telecommunications provider. Prior to that, she worked as director of corporate communications for an online supermarket. Maria, who holds a B.S.B.A. in marketing from Suffolk University, began her career in marketing, rising through the ranks of a major investment house in various capacities. In addition to serving on the CWE board and actively participating in the nationally recognized Women’s Initiative for Deloitte, Maria has also served on a number of committees for the Legal Marketing Association, judged the American Marketing Association’s Houston offices Marketer of the Year Award, and presented on the topic “Carrying on the Client Conversation” for the Professional Services Forum.

Why CWE?

Ms. Abernethy supports CWE because she believes that every woman should have the opportunity to be economically self-sufficient; and she believes in the empowerment, freedom of choice, and opportunities this self sufficiency provides to not only the individual but to her family as well. Strong independent women create strong families, communities and businesses. Growing up she was surrounded by independent, supportive, self-sufficient women who instilled in her this ideal. She now strives to “pay-it-forward” by supporting other women in pursuit of their dreams and living life to their full potential.